100% of profits go to

The Percy’s team have been greatly moved by the selfless acts of the frontline healthcare workers during the current health crisis. Like the rest of the nation, we readily pay tribute to the NHS by clapping at 8pm on Thursdays. But, as a family, we wanted to do more.


As such Percy’s have created a Non-Profit biscuit in partnership with new NHS HEROES Non-Profit Organisation www.helpthemhelpus.co.uk. Our sole aim is to raise funds that will directly benefit those workers, potentially right now!


The product, 14 chocolate chip shortbread biscuits, is packaged and branded entirely with the Non-Profit Organisation logo. Messaging is positioned to drive purchase of the pack itself and to encourage further donations. It is our intention that 100% of profits go directly to the Non-Profit Organisation.

In this respect, we have enlisted the support of many of our suppliers, namely Barry Callebaut, Atlas Packaging , Qc Packaging Etc. They have initially donated their supplies to help us with this worthwhile cause.


HEROES is run by a team of working doctors, meaning it has a unique insight into exactly what needs to be delivered. Funds raised are benefitting teams on the frontline of the NHS through provision of meals, childcare and counselling – but more needs to be done.


In order to maximise this opportunity, we need to act fast.